Not necessarily. If you only extrapolate the current status quo many years into
the future then this is long-term and not strategic. Strategic planning has another orientation. It involves the basic direction of the company and is therefore currently ’lateral’:
Strategic decisions change the company’s basic values. They define the essential values to which the company feels obliged. They define behavior towards employees, customers, suppliers and the environment. These decisions also have an indirect effect upon the current budget. If you make a strategic decision regarding high quality levels for example, then this has an immediate effect upon your training outputs, choice of target groups, planning and control systems. In this respect, strategic planning is both long and short-term. Long-term with regard to the objectives, and short-term with regard to the route to achieving them.
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